Product Value As You May Know

And a second tool that develops a customer profile based on pixels on your own website that updates the AI ​​in real time. Based on this customer profile, the AI ​​identifies the most relevant users for your campaign goals. Even if they have never been to your site. Ultimately, Quantcast focuses primarily on influencing and by definition uses a data-driven attribution model. This distinguishes it from Google, which still focuses a lot on direct interaction and directly chargeable attribution; last click model. Self-service platform For a long time Quantcast only worked on a managed basis, a collaboration in which everything is outsourced and there is no longer any control over budgets. Also known as direct purchasing.

Value As You May Know

However, since 2020 they have been offering a Self Service platform for the Performance Product. (Only in the US, the branding product can also be used in the Self Service platform. This will soon also be Ukraine WhatsApp Number List  available for the rest of the EU.) You have control over your campaigns as you are used to from Google Ads, DoubleClick, and Adform . The platform does not retrieve the data from search engines or logged-in visitors from browsers and therefore continues to work independently of the largest exchange. They also now run tests to deliver completely cookieless comparable results. The platform hosts your ads, runs deals and shares current data about your target audience.

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As You May Know

Think of who you have reached and/or they have interacted with on your site. In concrete terms, they can also make your conversion data smarter. Still, Quantcast doesn’t feel complete. They can serve all kinds of media such as video, native and rich media. However, the performance of those specific products does not seem so strong compared to results from collaborations with DPG or Azeri. This brings me to the next trend that contributes to the fragmentation: publishers who are investing in tech themselves to offer more relevant ads and audience segments. 2. The publishers enter the playing field Many large publishers, such as Spotify or De Persgroep Media (DPG), are busy behind the scenes with solutions that you can only use if you buy directly from them, or manage them.

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