What to Measure in Social Networks

The time has come to measure in social networks. It is not enough just to post on social networks regularly, and even do it well. It is essential to measure the performance of your publications on social networks , based on metrics that indicate that performance. Measuring in your social networks is knowing what the KPIs are in social networks , what is important to analyze in your social networks, and what is not, to know if you are going to achieve your social media goals . My job also as a Social Media Consultant is to measure the performance of the publications. Definition of measure According to the RAE (Royal Spanish Academy), to measure is to compare a quantity with its respective unit, in order to find out how many times the second is contained in the first . Therefore, measuring is the action that involves comparing two units.

The Previous One, Which Serves as a Base

With the one you are obtaining with the measurement. Measure social networks measuring in social networks, what is it? Thus, in what concerns us, in social networks, measuring is comparing performance indicators or kpis , in order to draw conclusions about how our social media strategy works. Measurement south korean phone number  in social networks can be done manually, or with the help of tools if you have to handle a lot of information. Now, we are going to determine what metrics to measure in your social networks to see how they are working, what is wrong, and what can be improved, and what is working well for us, and we can optimize. Let’s get to it smart metrics the metrics in social networks are smart , that is: – specific . – measurable . – achievable . – royals . -in a certain time or period.

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Thus, It Means That Your Metrics and Indicators

On social networks have to be achievable according to your current means.  Measurable with real data, comparable with other moments of your brand.  And that they respond to a specific period of time. Difference between metrics and kpis many times metrics are confused.  With kpis in social networks. All kpis are metrics, but not all metrics are kpis. In other words, not all of them are useful to assess our performance on social networks.  Nor do they help us determine the achievement of social media objectives. Essential social media metrics for beginners number of followers.  The first metric to measure in social media is to see how our number of followers is increasing, or not.

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