Through our SEO Agency Optimize 360 on the theme : Why SEO is important Today, an online presence has become essential for businesses. Digital has conquered the business world, and it is now vital to invest in it. Among the various aspects of digital marketing, SEO (Search Engine Optimization) occupies a prominent place. What is the weight of SEO in overall digital investment? To answer this question, let’s first look at what SEO is and how it fits into your overall strategy. weight of SEO Understanding natural referencing.

Le natural referencing is the set of techniques

to improve the position of a website on search engines such as Google. The aim is to appear on the first page of results when a web user searches for a word or New Zealand Mobile Number Database expression related to your company’s activity. There are several key factors that influence the ranking of sites on search engines such as Google. Including the quality of content, site architecture, incoming links and social signals. Prejudice despite evidence of success Just a few years ago, SEO was often seen as an obscure or even suspect practice.

Adopting a long-term vision

To fully understand the role of SEO in overall digital investment, we need to adopt a holistic approach. long-term vision. The success of an SEO campaign is Cambodia WhatsApp Number List not instantaneous. It’s true that implementing an SEO strategy can take time and resources, but the results are often long-lasting and profitable. An investment rather than a cost SEO should be seen as an investment rather than just a cost. Companies that choose to invest in SEO generally benefit from better visibility on search engines, which translates into more traffic to their website. This qualified traffic has a good chance of turning into loyal, regular customers. What’s more, the ROI (return on investment) of SEO is often higher than that of other marketing levers such as paid advertising.