Not sure which goal to select in Google Analytics? For any business, it is important to track the performance of their campaigns. But if you can’t set up goal tracking properly, you won’t be able to accurately track your data and see how your marketing efforts are doing. This is where selecting the right type of lens is vital. This article will see which goals are available in Google Analytics. We will also explain which lens to choose in different situations. ExactMetrics is the best WordPress Analytics plugin. Illustrator Art Work Buy it for free! What are Google Analytics’ goals? Goals help you track the different actions users take on your website.
And Actions Can Include Buying a Product,
visiting a page, submitting a form, etc. To track these interactions from your visitors, you need to select the right objective. But it is not that simple. Did you know that there are 4 different types of goals offered by Google Analytics? These include destination, duration, pages/screens per session, and event. Since each of them has a different goal, many website owners find it difficult to create goals in Google Analytics. To help you out, let’s look at each lens type 1. Destination Lens Type Destination goals allow you to track users if they land on a specific page on your website. You can enter the URL of any page as a goal and Google Analytics will track it as a conversion when someone visits that page. You might be wondering how is the destination lens useful to you?
Let’s Say You Have a Thank You Page that Visitors
See when they sign up for your email newsletter. By setting a destination goal, you can see how many people have subscribed to your newsletter by counting page views. And if you have an e-commerce store, you can even use destination goals to track order fulfillment. Destination-goals-ga now when you start configuring the lens, you can change different settings under the destination lens. First, you need to match the url type and you can choose from:equals – if you have a specific page to track, you can select equals and add the web address, such as thank-you, for tracking. Starts with – do you have more than one page you want to track? If so, use starts with and google analytics will track all your links.