There are, of course, several possible answers to these questions and the impact differs per individual. In this article I explain the most important developments. With this I may provide you with some tools for your decision-making in 2022 or beyond. First of all, I distinguish between two main themes: 1. The Battle of the Giants Microsoft, Google, Quantcast, but also large publishers such as Azerion and De Persgroep Media (DPG) are innovating for independence. 2. The publishers enter the playing field The basis of successful campaigns always lies in knowledge & data. How well do you know your user and how well can you tailor your message to it? Publishers such as De Persgroep (van nu.nl) or Vogue have been using user data with advertisers via platforms owned by third parties for years.
Marketing Is A Very Interesting
The latest developments in the field of privacy and cookies provide the unique development that publishers will increasingly offer this data independently. 1. The Battle of the Giants Google has been on top of the Estonia WhatsApp Number List monkey rock for years. Many advertisers have become familiar with products such as Discovery Ads, Smart Display, TrueView for Action or Performance Max . However , there also seem to be some cracks in Google ‘s strong image . Colleagues comment on the quality and reliability of these products. Both publishers and advertisers have shared signals that have shaken up the market. Two developments stand out: Bing Advertising Introduces Display With Bing Advertising, Microsoft has a major interest in acquiring a share in its own auction system.
A Very Interesting
In this way, they can combine the CW Leads data acquired from users’ browser, email products and msn.com into an AI model and serve ads. That they are making considerable progress is apparent from. The acquisition of Xandr (formerly Appnexus, a provider of advertising space through an auction, or an SSP). And from the acquisition of Nuance, a leading AI company.It’s no coincidence that the Bing Ads. Platform now also offers similar display campaigns to Google Ads. The market share is still many times smaller than Google, but that seems to be the only difference and will remain for the short term. This development does mean that in addition to Google Ads, you should also start using Bing Ads for a strong performance proposition.