Anyone who is a fan of your page on facebook. Twitter. Google + or any other network already knows your portfolio. It is not necessary to be constantly reminding you. Even because you risk creating a saturation effect and instead of having a satisfied customer. You have one (or more) dissatisfied customers. 2) grammar. That mistake so portuguese read. Review and re-read any and all messages you intend to post online. Check for errors and especially if there are no misunderstandings. Avoid having to correct your posts. Remember that the first image is the one that lasts. 3) oops.
Wrong content a good planning VP Design Officers Email Lists of social networks is properly aligned with the communication and marketing strategy of the company/brand. Not only is the consistency of the message essential. But also in the scheduling of publications and their suitability for the network in question. Therefore. The first step must. Necessarily. Be the definition of the audience. It is she who will determine everything else. A teenager requires a different tone than an executive.
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Who probably spends more time checking twitter than a 17-year-old. Find out how to make a social media editorial calendar here 4) i’m going there to buy some likes there are brands that fall into the temptation to buy likes. In the urge to have many followers. The problem is that this is not consistent over time. Even because you are not buying customers who see themselves in your brand/company. They are ghost customers who do not add value to the page or the business. On the contrary. They change the quality of your audience. For the worse. 5) analytics.
What is it? A blunder is not taking advantage of the analysis tools provided by social networks. They give us precious information about the audience. The best timing for the publication of messages and their management. In addition. It is possible. Over time. To understand which themes best suit the audience. And this is viable for both organic and paid publications. Look at analytics as just another analysis tool at your disposal and use them to improve your performance. Let’s now go to the “dos”. Or what to do before posting on social media. 1) discover the audience first of all. It is necessary to define whether the content is aimed at a particular audience.
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An article about information technology uses different language than one about… makeup. For example. And that’s the first rule. Know who the audience is and adapt the language/message. 2) get the message right this is a point that is closely linked to the previous one. If the message is addressed to lawyers and is about legislation. It can never be less than serious. On the contrary. If the content is about video games. For example. You can use expressions and ironies that are not usable for all audiences. 3) gain added value and the key question(s).