So it is high time to start with the new version of Google Analytics 4 (GA4). This version will continue to run alongside Universal Analytics for the coming months. What are the consequences of this? And how long can you access your data in Universal Analytics? What is Google Analytics 4? Google Analytics 4, abbreviated GA4, is the new version of Google Analytics launched in October 2020. And believe me, that has also been secretly tested…Google has finally announced when they will be discontinuing Universal Analytics. This is the current Google Analytics version that has been around for many years. As of July 1, 2023, the Universal Analytics properties will no longer process new hits. Then no more data will enter this ‘old’ Google Analytics.
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Or view Switching to Google Analytics 4 [comprehensive step-by-step plan] . click installation assistant GA4 You can then run GA4 in parallel with your Universal Analytics property, giving you time to collect data from now on. Are you only going to do this from July 1, 2023? Then you start with an empty Taiwan WhatsApp Number List dataset without historical data. While you do want to create reports in which you want to compare data with a previous period. By starting with GA4 now, you also have enough time to ensure that you set up your GA4 in the same way as your current Universal Analytics. Switching completely now? In any case, it is wise to already create a Google Analytics 4 property. This is easy to do by choosing ‘Install Assistant’ in the admin area in the property column and following the steps.
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Now I hear you thinking: “What if we just don’t choose such a special category, then we can still create our target groups as usual, right?” Meta has an answer to this too. Namely, rejecting your ads (by scanning your ads and landing pages) and, by extension, your entire ad account at some point. You always want to avoid that. You can certainly call this an improvement in results. And what if we don’t stick to this? All in all, it seems that tinkering with the Meta road does not necessarily always have negative consequences for the online marketing world. Although we sometimes have to get used to the fact that we have to hand over the targeting control.