Then it may well be that you will eat there more often in 2021. In the Netherlands, too, we saw a significant increase in search interest for nearby food . Google Trends nearby. Going digital in all sectors In various sectors, especially those that were forced to close, there is a clear shift to digital. In the catering industry, as I wrote in trend #2, there is a major shift to takeout and delivery. After the relaxation, we see that this trend will continue. In addition to the catering industry, fashion stores have also had to close their doors. But because everyone was at home, you didn’t have to have nice outfits. The fashion stores responded with loungewear.
Marketing There To A Limited
Via Google Trends I compare the search interest of “smart casual” with “loungewear.” It is clear that smart casual is taking a big dip and that loungewear is becoming increasingly popular. Speaking at Google’s 2021 Retail Summit, Scott Galloway (marketing guru and professor) speculated Nigeria WhatsApp Number List that this trend might also lead to a decline in sales in the beauty sector. Google Trends smart casual versus loungewear. Universities and training institutes also had to switch gears. Fortunately, they are still able to offer online classes. Nowadays, even after the relaxation, there is still a lot of search interest for “online classes” . Is the classical method of teaching now a thing of the past?
There To A Limited
From cheap to best A final interesting development is the shift of the search term “cheap” to “best”. This trend had already started a bit pre-corona, but the search interest has changed with the corona crisis. Instead of the cheapest, we want the best. According to Google, there is a 60% increase in searches for the “best affordable” items every year. Google Trends best vs cheap. Where do we go from here? The impact is clear, there are many new trends that online marketers have to take into account. Given the changes in search behaviour, it is important to be prepared for the future. Do companies need to adjust their (online) marketing strategy?