Below, we’ll dig a bit deeper into the importance of each major metric.
1. Engagement Rate
According to 60% of video marketers, engagement is the most important metric to watch. After all, when a video sees high engagement, that means it is resonating with your audience enough to make them want to drop a like, write a comment, or share it with their friends.
2. Conversion Rate
Conversion rate comes in at #2 and can be a great indicator of how successful your video is at getting viewers to take the desired action.
3. Click-through Rate Speaks to Your
Click-through rate (CTR) comes in at #4 and can tell you how effective your thumbnail is at getting people to watch the video in the first place. Before watching a video, your audience is also seeing the title or caption attached to it, which your CTR will also reflect.
4. Follower and Subscriber Growth
If you are gaining followers/subscribers from a video, that means it’s resonating with viewers and they want to see more from your brand.
If one of your videos grows your following more than usual, try to think about Wuhan Mobile Phone Number what set this video apart from the rest and replicate it. Also, check your analytics for helpful information on how these new subscribers/followers found your video. How can you keep providing them with valuable content?
5. Average View Time
Average view duration is key to understanding which parts of your video are highly engaging and which sections needed more work or should have been cut out entirely. While the overall average can offer useful insights when comparing similar-length videos, if possible, check the percentage of viewers watching at key moments throughout the video.
For example, if a high percentage of viewers stick around through the introduction, you successfully hooked them. However, if you see a huge dropoff halfway through, the video may have been too long.
Speaking of video length, we also asked video marketers how long a marketing video should be. Let’s take a look at what they told us.
How Long Should a Marketing Video Be?
A whopping 96% of marketers agree that the optimal length of a marketing video is under 10 minutes.