Search console detects the technical problems that prevent the site from being well positioned in the google search engine and points out usability problems that make it difficult to navigate the pages. In turn. Hotjar generates heat maps that summarize the behavior of users. Collecting information such as. What customers see on the site. Where they spend more time. Where they click and what they ignore. Gives us the possibility to understand which content is most effective.
Content silos and hierarchies VP Quality Email Lists more than thinking about the most competitive keywords to attract organic traffic. The content must be organized by categories. Also known as “content silos”. In its webmaster guide. Google recommends that pages have a conceptual hierarchical organization. If this sounds too “marketingy”. Read on. From the search engine’s point of view. These content silos become useful for indexing pages and generating semantic associations for your target keywords. Which leads your site to rank for other potential keywords as well.
The Existence Of Both
Key that have the same meaning. Both result in an increase in domain authority regarding the topic in question. From the user’s point of view. It becomes easier to find answers to their questions and more information related to the initial research topic. For example. Zapier  subdivides its blog into categories such as “tips for small businesses”. “engineering” or “productivity”. Each is a standalone page filled with relevant content for people with an interest in the topic  . Content silo with articles that contain tips for small businesses. Source. Zapier cloudways. Specialized in hosting. Organizes its content by content management systems and frameworks. Such as wordpress or laravel.
In short. The landing pages related to these products are interconnected with the articles in the content silo via internal links. As a result. It further reinforces the relevance of each of the target keywords at the time of search. Blog article linking to the main landing page for this topic. Source. Cloudwaysdocumentation/ help center also known as the help center. Knowledge base . And more recently they are starting to reinvent themselves as “academies”. It is the section of the website that customers turn to when they have questions about the technology while using it. But it’s not just useful for current customers.
Resources Sends The Message
Ever researched whether a software has tutorials or detailed documentation before proceeding to purchase? Which technology do you think is more convenient. One that walks you through the setup step by step and answers frequently asked questions. Or one that simply offers a phone number or contact form with limited hours? The transparency of the first case can be an important tie-breaking point when choosing. Rdstation. For example. Has a robust help center and rd university.