Steps To Take In The Development

In this way, Facebook wants to create inclusivity on topics where you should not differentiate between customers. Sounds good in principle right? Even if this subsequently means that you can no longer target certain demographic characteristics when creating your target group.Why does Facebook choose this? The idea behind it is actually quite noble.  Simply put, for Facebook and Instagram ads, this means that you can no longer give very limited to no specific targeting to ads with topics about loans, housing and employment. Think of characteristics such as age, gender, zip codes or the use of similar target groups.

To Take In The Development

Because we were quite skeptical about this new update at first, I put it to the test and looked at what this means in practice for your campaigns and results. This is a new addition to the already very comprehensive ad Slovenia WhatsApp Number List account system. Yes, because the special categories limit your targeting. Even if this subsequently means that you can no longer target certain demographic characteristics when creating your target group. Why does Facebook choose this?

Slovenia WhatsApp Number List

In The Development

The topics you can choose from are: loans, housing, and employment. If your campaign doesn’t fall under one or more of these themes, then don’t select anything. But if your campaign is covered, you must indicate this. Unfortunately? Yes, because the special categories limit your targeting. Because we were quite skeptical about this new update at first, I put it to the test and looked at what this means in practice for your campaigns and results. And honestly, I’m excited! What are special categories? When you create a campaign within Facebook Business Manager, one of the first steps is to choose a category that best describes the topic of your campaign.

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