The UT Parameters Term and Content

When you create a campaign within Facebook Business Manager, one of the first steps is to choose a category that best describes the topic of your campaign.The topics you can choose from are: loans, housing, and employment. If your campaign doesn’t fall under one or more of these themes, then don’t select anything. But if your campaign is covered, you must indicate this. Unfortunately? Yes, because the special categories limit your targeting. Because we were quite skeptical about this new update at first, I put it to the test and looked at what this means in practice for your campaigns and results. And honestly, I’m excited! What are special categories?

UT Parameters Term and Content

Simply put, for Facebook and Instagram ads, this means that you can no longer give very limited to no specific targeting to ads with topics about loans, housing and employment. Think of characteristics such as age, gender, zip codes or the use of similar target groups. In this way, Facebook wants to create Sweden WhatsApp Number List inclusivity on topics where you should not differentiate between customers. Sounds good in principle right? Even if this subsequently means that you can no longer target certain demographic characteristics when creating your target group.Why does Facebook choose this? The idea behind it is actually quite noble.

Sweden WhatsApp Number List

Parameters Term and Content

es, because the special categories limit your targeting. Even if this subsequently means that you can no longer target certain demographic characteristics when creating your target group. Why does Facebook choose this? Because we were quite skeptical about this new update at first, I put it to the test and looked at what this means in practice for your campaigns and results. This is a new addition to the already very comprehensive ad account system.

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