Recently. The high-profile 2022 10th topdigital Innovation Marketing Award was officially announced. The case “China Resources Snowflake X Meiyijia-Hongjue Beer Brand Joint Creative Marketing” submitted by Shenzhen-based creative marketing company Deep Vision was held in 2904. This wonderful work stood out and won the annual special gold award of topdigital’s […]
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What kind of evolution will the 4P theory experience in the era of digital marketing ? In the 1960s. EJ mckinsey. An American marketing scientist. Classified various marketing factors into four categories: Product. Price. Distribution. And Promotion. Hence the abbreviation “4P”. The so-called marketing mix is the appropriate combination and […]
Google Play Store will ban apps from inserting full-screen ads The Google Play Store recently released new rules that prohibit full-screen interstitial ads in all formats (video. GIF. Static. Etc.) That are accidentally displayed. The regulation will take effect on September 30. 2022. Google said this policy does not apply […]
The 2022 Golden Mouse International Digital Marketing Festival came to a successful conclusion! From the perspective of economics. Time is a kind of wealth. As an exclusive festival for all marketers. The Golden Mouse International Digital Marketing Festival has accompanied marketing colleagues for 13 years. Known as the “digital marketing […]
Consumer Market Situation In the post-epidemic era. New markets have bred new scenarios and demands. And diversified new channels to quickly reach and create demands have emerged. How should brands upgrade their marketing strategies to achieve digital growth in the new era against the trend? Is an important topic in […]
In different overseas social media such as tiktok. Youtube. Instagram. Etc.. What content is more effective? Social media trends are always changing. So marketers need to keep in mind more than small differences in formatting or character limits. The unique culture of each social software determines why social media […]
Digital collections are born online. And may become standard in brand digital marketing in the future In the past year. Digital collections have been at the core of the data market and popular culture. And the digital collection industry is expanding rapidly. Today. The digital era featuring big data. Cloud […]
If you’ve come this far. It’s probably because you’re looking for efficient solutions to ensure your company’s success on the internet. Right? Well. Know that now there is D’Gitais. The true digital solution that has helped several innovative companies to achieve success in the virtual environment. Forget clicks and don’t […]
They won the digital world and became the darlings of heavy users of social media. Understand what the hashtag (.) Is and how to use it correctly to attract your audience. Currently. The symbol known as “tick-and-tick” has in fact gained another meaning. Accompanied by one or more words. The […]
Using Instagram. Even if you’re not that big a fan of certain things. You end up getting attached. And when you start to get used to the new filters and benefits of the Stories for Business system. Guess what! Mark Zuckerberg already brings new changes to the youngest social network […]
Because no matter how beautiful the affiliate business model can be, don’t expect results in one day. To ensure that you continue to enjoy it and get energy from it, it is wise to choose a niche that you like and that you know enough about. But which niche is […]
However, there also seem to be some cracks in Google’s strong image. Colleagues comment on the quality and reliability of these products. Both publishers and advertisers have shared signals that have shaken up the market. Publishers such as De Persgroep (van nu.nl) or Vogue have been using user data with […]
But how do you determine what you need? But all those providers and innovations also lead to choice stress. Is there room for so many parties? Which platform should I use and which innovations are relevant to me? But it also takes time, especially if you write your own content. […]
Now he has developed an AI to create first-party data profiles from search, surfing and buying behavior. From 2017, a cookie tool was added that was developed in collaboration with VIA (formerly IAB) and is fully GDPR-proof. These products form the basis for a lot of availability of live first-party […]
The publishers enter the playing field Many large publishers, such as Spotify or De Persgroep Media (DPG), are busy behind the scenes with solutions that you can only use if you buy directly from them, or manage them. Think of who you have reached and/or they have interacted with on […]
And a second tool that develops a customer profile based on pixels on your own website that updates the AI in real time. Based on this customer profile, the AI identifies the most relevant users for your campaign goals. Even if they have never been to your site. Ultimately, Quantcast […]
Two developments stand out: Bing Advertising Introduces Display With Bing Advertising. Microsoft has a major interest in acquiring a share in its own auction system. In this way, they can combine the data acquired from users’ browsers. Email products and msn.com into an AI model and serve ads. That they […]
But it also takes time, especially if you write your own content. Because you will not immediately expect a lot of income in the first few months, it is nice if you enjoy the build-up process.Gone are the days of simple jpeg banners. The display landscape has grown into a […]
How do you know if there is a lot of competition? One way to determine this is by doing keyword research and looking at the ‘keyword difficulty’ of the most important search terms. This previous article on Frankwatching explains how you can conduct keyword research yourself. With tools like SEMrush […]
But which niche is best to enter? Where are the most opportunities? In this article I will help you determine your affiliate niche! 1. Start from your own interests and expertise Do you have no experience with your own website or writing texts yet? Then it is a good idea […]
Export reports from Universal Analytics If you want to make sure that you want to keep certain data from Universal Analytics, you can always export reports to a CSV, Excel or PDF file or to Google Sheets. Then you know for sure that you can continue to see the data […]
A niche is a specific, defined part of the market. An example of a niche within the furniture industry is office chairs. Little technical knowledge is required. Most affiliate websites run on a simple WordPress theme. No start-up capital is required. The costs for starting affiliate marketing are very limited. […]
So it is high time to start with the new version of Google Analytics 4 (GA4). This version will continue to run alongside Universal Analytics for the coming months. What are the consequences of this? And how long can you access your data in Universal Analytics? What is Google Analytics […]
Then you want to be able to add some detailed demographic data, fields of expertise or studies, right? Or at least a similar target audience of your current customer base. Hence, therefore; Unfortunately. Striking the right chord with the target audience Fortunately, Meta indicates about the above itself that by […]
When you create a campaign within Facebook Business Manager, one of the first steps is to choose a category that best describes the topic of your campaign.The topics you can choose from are: loans, housing, and employment. If your campaign doesn’t fall under one or more of these themes, then […]
Little technical knowledge required . Most affiliate websites run on a simple WordPress theme. No start – up capital required . The costs for starting affiliate marketing are very limited. All you need is a domain and hosting. These costs are only a few bucks. It’s semi-passive . As soon […]
This way you can see that a visitor has visited your website via Google Ads, later installed your app and then made a purchase via the app. It is not just a new update or version. This means that you have to start collecting data all over again in this […]
