16 marketing content and content silos
The original function of marketing content is to connect products and potential customers (readers) through content. Good content has a strong connection, and bad content does not show that power. Where does the power of this connection come from? Is it the charm of the content itself? Or does it come from something that lives […]
Marketing prospects identified through marketing job analysis and core competencies for each specific job
When asked what marketing is, everyone answers differently. Marketing covers a wide range of fields. When most people think of marketing, they think of advertising and promotion. You need to think about what your marketing goals are. Let’s think about what the end goal that companies want to Egypt Email List achieve for advertising and publicity. […]
Product detail page planning
There are several types of web pages that we need to create related to a specific product, as shown below. These web pages have different components and have quite different purposes for their existence. Still, I often think that one product page can do all of these webpages together. Is this even possible? Wouldn’t that […]
Digital Marketing Summit 2023 Recap & Review
The article briefly checked what kind of event DMS 2023 (Digital Marketing Summit 2023) was, and organized it to take a light look at marketing trends and trends through these conferences. The digital marketing summit that ranked the highest among the 2023 marketing conferences that marketers are looking for based on search volume! Shall we […]
Importance of original content according to AI advancement
This is a post written on the topic of AI, content, and SEO while attending and listening to 20 sessions at DMS (Digital Marketing Summit) 2023. Original content has become more important in the age of the great flood of content and technology advancement. Not forgetting that the core of technology, including AI, is to […]
Bibigo’s brand strategy that achieved KRW 3 trillion in sales
In Korea, basketball fandom is small compared to the United States. Therefore, in Korea, the story and mission of bibigo were expressed through dramas. By supporting the production of the drama In-house Match, we were able to find bibigo’s logo, dumplings, and kimchi products throughout the drama. In addition, we were able to elicit a […]
Generative AI & ChatGPT Business Use Cases and the Future of AI
New and fast examples of chatGPT and generative AI are issues recently. In particular, what is happening in the business scene? In addition to the cases mentioned in the lecture, we checked the cases that have recently become issues. Nike Case: Product Prototyping with Generative AI “Nike leverages generative AI to create product Denmark Email […]
Why You Should Have a Listening Mind
Listening Mind is a very useful tool for companies in various fields to deepen customer understanding, establish effective marketing strategies, and strengthen competitiveness. Customer browsing behavior helps us improve customer service. You can understand what problems your customers are experiencing and devise ways to improve your service in response. Therefore, a listening mind is a […]
Successful integrated SEO that shakes with advertising campaigns and picks up with owned media content
There are still quite a few people who understand SEO as a marketing mix that replaces or complements search advertising. These people often say things like “We also did SEO while building the site”. Or “We put the SEO tag on it”. Marketing should not be viewed as a sales campaign conducted only during a […]
Behavioral Economics: Learn human nature and economics in overflowing AI sessions. DMS 2023
We would like to inform you that this was written by attending 10 sessions for two days at DMS (Digital Marketing Summit) 2023. The main topic in this DMS was, of course, stories about various AI including generative AI, namely ChatGPT. However, even in the overflowing AI sessions. I would like to introduce the most […]
[Next Commerce] Alcohol, beauty, and food consumer desire data
Marketers call this field ‘intent marketing’, and planners call this field ‘trend sensing’. And Park Se-yong, CEO of Ascent Korea, defines this work as a ‘listening mind’ that listens to customer intent. Easier SEO or trend sensing means more ‘discovery of opportunities’. If you search for ‘dryer’ on Listening Mind, you will be surprised to […]
Understanding Direct to Customer (D2C)
D2C stands for “Direct to Consumer” and means a business model in which companies transact directly with consumers. Recently, direct-to-consumer (D2C) strategies are gaining popularity as a way to improve the customer experience of using your product, increase brand loyalty, and improve margins at the same time. Definition : When manufacturers or brands sell their […]