Inform Customer Acquisition Costs

Customer acquisition cost or CAC is the value of the price you pay to acquire a new customer. And getting a new customer is more expensive than keeping one. But with CLV, you can avoid spending more than what your new customers can afford. Plus, using CLV will help you figure out how much you can […]

Sourcing The Right Product Requires Research

Perfect for small businesses, dropshipping can service a wide variety of products without the hassle of managing existing products. It is also flexible because stores can Since you don’t need multiple workers to manage and a physical store to maintain, drop shipping retailers can quickly adapt to changes in the marketplace. In short, dropshipping is […]

Why Should Ecommerce Sellers Care About Clv

Customer experience is a top priority for businesses, especially now that most of our transactions are virtual. For 2021, 86% of shoppers are willing to pay more for a superior customer experience, making it a key differentiator, over price and product value.[ * ] If you already provide customer service, convenient payment options, great products, […]

The Ultimate Guide To Product Sourcing

From a marketing perspective, niche products are easier to sell especially if you like the product. However, there will be a tendency that your niche will fall into commodities and become everyday goods.Deciding what products to sell can be tricky and daunting. You’re going to be investing a lot of money so you want to […]

How To Calculate Customer Lifetime Value

When you talk about lifetime value, you’re looking at the entire customer journey with your business. This includes how, why, who, and when. As mentioned before, you look at the average order value (per customer), the frequency of purchases, and the age of the customer. To calculate CLV, you first need to calculate customer value […]

Explaining Why Your Company Or Brand Is Important

Ben Horowitz, an investor and entrepreneur once said that “You can have a great product, but a great story makes a company move”. Explaining why your company or brand is important will appeal to your target audience, but applying real product success stories helps build trust and motivate action. Also, a strong story allows your […]

How To Choose E-commerce Products That Sell

It’s easier to convert sales when your product is useful and in high demand. But what if everyone was selling the same product? What are you going to sell next? This is a common sight in saturated online platforms. Competition is fierce, and 95% percent of product launches fail.[ * ] But don’t let this […]

Be Aware Of Possible Missed Opportunities

As previously mentioned, if you have a high search ranking, it will be easy for you to achieve other goals such as high organic traffic and conversions. Bounce Rate Another important metric to consider in the SEO market is the number of visitors that bounce from your store without taking any action. Generally, the bounce […]

How To Evaluate Market Seo Performance

Yes, link building also applies in multi-vendor markets. But how do you do link building for the market? The best answer is through social media like Facebook, Instagram. Social media is currently playing an increasingly significant role in organic search visibility. For example, you can join a Facebook group that belongs to your niche. Be […]

Make Sure Users Understand Your Product And Content

Remember the keywords mentioned earlier? Use it in a way that you can accurately describe your product in the title as well as in the description.  Let’s focus on the title first.  The title is the first piece of information searchers will learn about your product. Basically, it requires a brand name, key features and quantity. You can […]

Help Consumers Find Your Product Using Keywords

Opportunity to educate your customer base Consumers search for products online either because they want to learn more about a particular product or they want to compare which is the best. Being the first store or website they visit is a great opportunity for you to educate them about your business given that your description […]

Importance Of High Search Rankings In The Marketplace

Having a high search ranking will give your online store a chance to be seen by your target market. While Google gives searchers the most accurate answer to the question, the marketplace, on the other hand, provides a list of products searchers are most likely to buy. And you, as a seller, want your product […]