Adorable puppy you need to potty train. Google analytics needs to be taught what to do — and more importantly — what not to do. You need to tell it what data you actually care about and what it should be removing from the data set it is showing you. […]
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Google analytics gives you full throttle control over your website data. Allowing you to create overhauled marketing funnels. Audiences. Reports. And highly customized views for everything everyone does on your site… ever. It’s amazing what you can do from a tool that is 100% free for every website owner out […]
That is. The content reaches a much more qualified audience that is interested in what the website or blog offers; a more informed user is aware that. Through sponsored content. He will be able to find exactly what he is looking for; full control over what appears in the ad; […]
The more likely your it company’s ad will appear in the top positions and above the organic search results of google. Bing and yahoo and. Consequently. Attract users interested in yours. Business. In addition to search engines. It is possible to develop sea strategies on social media platforms. Such as […]
How strong the team spirit is. Presenting who the people behind the company are. Among others. This type of content is relevant not only to your customers. But also to attract potential candidates who want to work for your company. Through the feed of ibm . Oracle . And reddit […]
Market segment company maturity revenues / financial statement company size / number of employees technology/software used and other data relevant to each objective. So. Back to one of the strengths of the trends for this year. Production of quality content! Define the ideal list. Produce quality content. Create the campaign […]
To increase conversions regardless of the purpose of your website or blog to obtain better results. In sales. This technique. Focused on results. Is part of the steps of the strategies of a well-designed marketing plan and will return results when the roi is calculated. Basically. The cro and the […]
According to the study carried out and published by jumpshot . 62.6% of internet searches are done through google. 22.6% are image searches and the rest is divided into other search engines and youtube for example. Which represents 4 .3% of searches. Within the concept of automation . The famous […]
The omnichannel strategy allows b2b companies to guarantee this support to their potential and current customers. In the most different channels. Website. Mobile phone. Telephone contact. Video calls or face-to-face meetings. Thus ensuring better development of a relationship between companies. Sellers. Buyers and everyone involved in the purchase process. Understanding […]
In the development of an omnichannel strategy. It is essential to focus on decision makers and their relevance in the purchase process. In order to enhance the desired results. The benefits for b2b companies a more dynamic business model. An increase in the number of customers and a faster sales […]
So there is plenty of room for professionals to stand out and bring more results. It is up to leaders and managers to encourage the practice within organizations. Category. Marketing digital 25/09/2019 tags. Social selling share this article! Share on facebook share on twitter share on pinterest share on linkedin […]
Social selling x social media marketing a very common mistake by companies is to confuse what is social selling and social media marketing. Content marketing. Shared on social networks. Is something done through company channels. Social selling is an action carried out by team members on their personal channels. That […]
Nowadays. It makes perfect sense to think about implementing a serious video marketing strategy in your technology company. Category. Digital marketing 06/12/2020 tags. Marketing video share this article! Share on facebook share on twitter share on pinterest share on linkedin post navigation previous previous post. Lead scoring. What is it […]
That is. Instructional or “how-tos” with step-by-step instructions to perform a certain action. The second stage of customer success is to strengthen the relationship with the customer. So videos such as the team presentation. Specific webinars for customers. Or even success stories from other customers can appear. Example vidyard . […]
With such favorable reviews. It is not surprising that 79% of marketers. In general. Consider themselves to be successful with video marketing. At a time when there is a saturation of content on the web. A good video is one of the most impactful marketing tools. Next. We leave the […]
There are several indicators that can help you. Namely. Sales history – use historical data with actions already carried out by the company and which serve as a basis for making sales forecasts; market studies – understand the value of the company/area/sector/industry in the market. Which makes it possible to […]
Thus. It will be possible to create excellent presentations. With the ability to express and communicate a specific objective in a clear. Concise. Well-structured and meaningful way for those who listen to us. Having a digital marketing budget that is in agreement with all parties involved is not easy. The […]
Such as links to blocked content or shares of blog articles. The reach will be insignificant. What happens most of the time is that companies are forced to bet more on paid publications. Which increases the cost of customer acquisition of social networks unnecessarily. Posting regularly is key to increasing […]
Such as the target’s name and profile picture. And a cta that can lead to a landing page with more information and a contact form. Linkedin pulse second. This linkedin tool is an excellent way to cultivate an opinion leader image – not just for your company in general. But […]
Also count. Speaking of links you post on social media. There are two important things to consider. Utm parameters. Elements you add to links that help you track them for data analysis purposes. Create your links with utm parameters here . Open graph and twitter card links . When you […]
The good news is that accessing these benefits is much simpler than you might think. The first (and most important) step is to create an editorial calendar where you plan your publications. Images. Descriptions. The expected publication date. The person responsible for the publication and the appropriate channels. So that […]
We cannot forget the fact that voice searches will increase. That’s why it’s essential for your it company to keep its potential to be found high. Even as search trends change. Sign up for google my business there is a high possibility that. In local searches. Your technology company can […]
Today he says “what is the best marketing strategy for it”. And that voice search trend is increasing exponentially! Is voice search really relevant? The amount of searches done by mobile devices has grown a lot. According to statcounter. In the last analysis done in october 2016. The amount of […]
Competition. The number of advertisers that showed ads for each keyword against all keywords on google. Here you can see how competitive the ad channel is for a keyword (low. Medium or high). Bid. The indicative amount you will have to pay if you want to invest in google adwords. […]
How to use google keyword planner examples how to choose keywords what is keyword research and why is google keyword planner important? The first stage of the sales funnel is attracting visitors to your website. Remember? To do this. They need to find your company by browsing the internet. Google […]
Usual schedule. So many companies and organizations continue to plan digital events of all kinds. But digital events don’t have to be highly organized conferences or seminars. On the contrary. At any time a brand can do a live for q&as. Tutorials. Interviews. Product launches and other types of content […]
Keep a consistent content plan over time so you don’t disappoint the expectations you were left with when you started following. One last note about consistency. Your company will have to weigh the following trade off. Algorithms seem to favor profiles with regular posts. Which helps keep the brand in […]
