[Consultant Interview] Kim Gyu-yeon, who sincerely communicates with clients
A There were difficulties in applying technical SEO, so we had to compete with content SEO. That’s why I focused the most on making my blog content appear on the first page of Google, that is, creating content loved by Google . Q. If so, how did you solve it and what are the results? […]
[Consultant Interview] How to Create a Sustainable Growth Engine, Hyungwoo Kwon
There was a lot of content on site A’s detail page and blog page, but there was little traffic from customers. When I looked into the cause specifically, Google recognized most of this page as duplicate content. Q How did you solve the above problem? A First of all, it was the first time I […]
Self-Employed Marketing Strategy | Free Digital Marketing Methods to Find by Intent Keywords
We listened to the marketing concerns of small business owners, thought about how to devise a marketing strategy with a small budget, identified keywords with intentions, and thought about strategies for free marketing by suggesting answers to potential customers with content. What to do? Small business marketing strategy – small brand Self-employed people who have […]
Cheat keys for successful employment/turnover, 4 ways to create a portfolio
Regardless of the recent job, a portfolio for employment has become a necessity, not an option. Portfolio is especially important for marketers. Many job seekers are creating portfolios using various tools such as PPT and Notion. Today, let’s look at cheat keys and four ways to create a portfolio that can improve your resume a […]
Finding Negowang Marketing Effect with Search Data
Nego King, who conducts negotiations in various fields from cosmetics, food, lodging, and travel! When appearing in King Nego, the server is always down, showing a powerful influence. I checked the Negowang marketing effect with actual search data using Listening Mind Hubble. King Nego search data Listening Mind Hubble Negowang Search Result As of June, […]
6 Reasons Brands Should Drive D2C
Recently, when I meet and talk with clients, I hear a lot about the power of distribution channels that overwhelm brands. A moderate or healthy tension is needed between the brand and the distribution channel. In fact, strong distribution channels can provide brands with market insights that are difficult for a single brand to obtain […]
Koreans’ love for pets through search data
An era of 15 million companion animals, in which one out of four Koreans raises a companion animal (*source – KB Financial Group Management Research Center), has arrived. As the companion population increases, the market size is also growing rapidly. In line with this, many companies are introducing a variety of products and services to […]
Kang-in Lee VS Heung-min Son asks AI about the virtual confrontation
The hottest soccer players these days are Lee Kang-in and Son Heung-min. Although it is difficult to achieve in reality, we asked the interactive generation AI, which is hot in Korea, about the results of the virtual confrontation. AI Selection Criteria to Predict Wins Conversational generation AIs were considered first, and LLM (Large Languge Model)-based […]
LISTENING MINDHow much do people think of Korean football match the real picture?
Someone says that since 2002 football has become a national sport. Some say that the popularity of European soccer, especially among young people in their teens and thirties, is the key. What is the true identity of Korea’s soccer popularity? Let’s dig into these questions using the Listening Mind Hubble. Korean soccer trends by search […]
Recommendations for staycations by region and reasons for going to staycations by age group based on search data
Hocance is a combination of hotel and vacation. Literally in English, it means “a vacation in a hotel”. It’s not about going on a trip to a famous tourist destination, it’s about getting away from your daily routine and staying in a hotel to enjoy your vacation. As such, getting enough rest while enjoying comfortable […]
Share of Voice in the Digital Age (SOV)
When TV was the number one medium, we used to compare the “Share of Voice” (SOV) between competing brands based on the amount of budget each brand spends on TV advertising. It was a time when the difference in advertising budget with competitors was the difference in share of voice (SOV) in the market. It […]
Marketing Local Beauty: What is Place Marketing?
What comes to mind when you hear ‘Paris, France’? Most people will naturally. Think of the Eiffel Tower in a romantic atmosphere. When you think of ‘London, England’, you probably think of the landmark Big Ben. This can be seen as the effect of place marketing. Today, we will learn more about the concept and […]