Because no matter how beautiful the affiliate business model can be, don’t expect results in one day. To ensure that you continue to enjoy it and get energy from it, it is wise to choose a niche that you like and that you know enough about. But which niche is […]
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However, there also seem to be some cracks in Google’s strong image. Colleagues comment on the quality and reliability of these products. Both publishers and advertisers have shared signals that have shaken up the market. Publishers such as De Persgroep (van nu.nl) or Vogue have been using user data with […]
But how do you determine what you need? But all those providers and innovations also lead to choice stress. Is there room for so many parties? Which platform should I use and which innovations are relevant to me? But it also takes time, especially if you write your own content. […]
Now he has developed an AI to create first-party data profiles from search, surfing and buying behavior. From 2017, a cookie tool was added that was developed in collaboration with VIA (formerly IAB) and is fully GDPR-proof. These products form the basis for a lot of availability of live first-party […]
The publishers enter the playing field Many large publishers, such as Spotify or De Persgroep Media (DPG), are busy behind the scenes with solutions that you can only use if you buy directly from them, or manage them. Think of who you have reached and/or they have interacted with on […]
And a second tool that develops a customer profile based on pixels on your own website that updates the AI in real time. Based on this customer profile, the AI identifies the most relevant users for your campaign goals. Even if they have never been to your site. Ultimately, Quantcast […]
Two developments stand out: Bing Advertising Introduces Display With Bing Advertising. Microsoft has a major interest in acquiring a share in its own auction system. In this way, they can combine the data acquired from users’ browsers. Email products and msn.com into an AI model and serve ads. That they […]
But it also takes time, especially if you write your own content. Because you will not immediately expect a lot of income in the first few months, it is nice if you enjoy the build-up process.Gone are the days of simple jpeg banners. The display landscape has grown into a […]
How do you know if there is a lot of competition? One way to determine this is by doing keyword research and looking at the ‘keyword difficulty’ of the most important search terms. This previous article on Frankwatching explains how you can conduct keyword research yourself. With tools like SEMrush […]
But which niche is best to enter? Where are the most opportunities? In this article I will help you determine your affiliate niche! 1. Start from your own interests and expertise Do you have no experience with your own website or writing texts yet? Then it is a good idea […]
Export reports from Universal Analytics If you want to make sure that you want to keep certain data from Universal Analytics, you can always export reports to a CSV, Excel or PDF file or to Google Sheets. Then you know for sure that you can continue to see the data […]
A niche is a specific, defined part of the market. An example of a niche within the furniture industry is office chairs. Little technical knowledge is required. Most affiliate websites run on a simple WordPress theme. No start-up capital is required. The costs for starting affiliate marketing are very limited. […]
So it is high time to start with the new version of Google Analytics 4 (GA4). This version will continue to run alongside Universal Analytics for the coming months. What are the consequences of this? And how long can you access your data in Universal Analytics? What is Google Analytics […]
Then you want to be able to add some detailed demographic data, fields of expertise or studies, right? Or at least a similar target audience of your current customer base. Hence, therefore; Unfortunately. Striking the right chord with the target audience Fortunately, Meta indicates about the above itself that by […]
When you create a campaign within Facebook Business Manager, one of the first steps is to choose a category that best describes the topic of your campaign.The topics you can choose from are: loans, housing, and employment. If your campaign doesn’t fall under one or more of these themes, then […]
Little technical knowledge required . Most affiliate websites run on a simple WordPress theme. No start – up capital required . The costs for starting affiliate marketing are very limited. All you need is a domain and hosting. These costs are only a few bucks. It’s semi-passive . As soon […]
This way you can see that a visitor has visited your website via Google Ads, later installed your app and then made a purchase via the app. It is not just a new update or version. This means that you have to start collecting data all over again in this […]
While you do want to create reports in which you want to compare data with a previous period. By starting with GA4 now, you also have enough time to ensure that you set up your GA4 in the same way as your current Universal Analytics. Switching completely now? In any […]
First results We regularly carry out various recruitment campaigns (which is of course already a competitive market at the moment). This gave me the opportunity to compare the new situation with the old one. They do this based on the online behavior of the users, processed in the powerful algorithm. […]
In this way, Facebook wants to create inclusivity on topics where you should not differentiate between customers. Sounds good in principle right? Even if this subsequently means that you can no longer target certain demographic characteristics when creating your target group.Why does Facebook choose this? The idea behind it is […]
It is not just a new update or version. This means that you have to start collecting data all over again in this new version, because you cannot convert the data. The reason for Google to come up with a new version, and therefore also a completely new measurement method, […]
Switching completely now? In any case, it is wise to already create a Google Analytics 4 property. This is easy to do by choosing ‘Install Assistant’ in the admin area in the property column and following the steps. Or view Switching to Google Analytics 4 [comprehensive step-by-step plan] . click […]
And as I mentioned, the results are really astonishingly good! Ad impressions have almost doubled, CPM (cost per 1000 impressions) has fallen by about 35%, CTR (click-through rate) has increased by 40% and the cost per landing page impression has almost halved! To avoid comparing apples to oranges, I must […]
A fourth category First something else. In addition to the three categories mentioned above, there is also a fourth category: social issues, elections or politics. You can still select specific demographic targeting options, but you must first confirm your identity and you cannot run ads in a country other than […]
This is a new addition to the already very comprehensive ad account system. Yes, because the special categories limit your targeting. Even if this subsequently means that you can no longer target certain demographic characteristics when creating your target group. Why does Facebook choose this? Because we were quite skeptical […]
Speaking at Google’s 2021 Retail Summit, Scott Galloway (marketing guru and professor) speculated that this trend might also lead to a decline in sales in the beauty sector. Google Trends smart casual versus loungewear. Universities and training institutes also had to switch gears. Fortunately, they are still able to offer […]
It was also important for many stores to switch to online shopping. For consumers, this was one of the few ways to shop. Especially when the first lockdown took place, there was a lot of interest in the search term “online shopping.” The average search interest for online shopping will […]
