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The Belgian Data Protection Authority rule on 2 February 2022 that the Transparency and Consent Framework (TCF) of IAB Europe does not comply with the GDPR for several reasons.* The two main problems are that IAB has not request sufficient consent for the TC String and that insufficient information was give about what happen to the personal data. The ruling in Belgium applies to all of Europe because mutual agreements have made about the enforcement of cross-border infringements. What does this mean? Cookies for advertising 80% of European websites would use IAB’s cookie pop-up.

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The IAB system is, among other things, link to a Real-Time Bidding system, with which advertisements can place base on data from website visitors. Visitors are thus shown advertisements specifically Belarus WhatsApp Number List aimed at them. The TC String is personal data IAB Europe used so-called Transparency and Consent Strings , or TC Strings. As a result, the TC String itself has also become personal data. Compare it, for example, with a license plate. The license plate itself doesn’t say much. But as soon as you know whose name it is, that license plate has also become personal data.

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It is then no longer just a number, but you CW Leads know who the number belongs to. Following IAB, a TC String is not personal data, as it is just a string of characters. The Belgian Data Protection Authority therefore thinks otherwise, because of the link to the IP address and a cookie. Sometimes it is indeed the case that you can make a balancing of interests, in which you weigh the privacy interests against the marketing interests. Sometimes it is possible to process personal data for marketing on this basis.

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