Sending Email Marketing: Why Do It and How to Start

By Leandro Borges -25/09/201713854 mailchimp campaigns Prime LIGHT Running a business involves generating value and relationships with a certain audience. Creating this emotional bond as well as direct communication with customers is a constant challenge for any type of company. It is within this context that email marketing strategies take on great importance. Why Send Email Marketing That’s why many companies adopt this strategy. E-mailing customers is still the best way to keep them informed about new content, releases or promotions. Although several other channels have emerged, the use of e-mail for this type of communication is the widest, especially in Brazil.

How to Send Email Marketing an Email Marketing

Sending strategy is based on two major fronts: the creation of the email list and the sending policy. Let’s look at each of these steps. 1. How to Build Your Email Base Before anything starts, the first step is to set up a registered email base. That is, create a good way to get information from your phone number in italy  customers, typically their email and name. The main ways to get a good base are: Prime LIGHT a) Pop-up on the website or blog: Most of the time, offering a discount or some free content (books, lectures, etc) b) Landings Pages: Also with content, but sometimes with specific campaigns or contests c) Registration. Buying on your Site: Always interesting to take advantage of these moments to register customers in your base.

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When You Have an E-Commerce Registration Popup

These emails should be automatically sent to some email marketing tool. While there are hundreds of tool options that can do this, in this post I’m going to focus on our favorite, Mailchimp ! Especially if your website or blog is based on WordPress, which facilitates integration, as there is already a very easy-to-use plugin for that. 2. Creating a Shipping Policy/Rule mailchimp campaigns Having managed to create the registration mechanisms, the next step is to create a policy or rule for sending these emails. To do this, there are a few questions you should ask yourself: a) Are there different audiences with different content needs or is my base homogeneous? b) What kind of content is each audience interested in?

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