Google is the most popular information search engine with the largest number of users worldwide. This tool is used by most Internet users to find information in the most accurate and powerful way today. So using Google as a medium to advertise for businesses will be a huge playground in reaching a huge number of customers around the world. But what is running ads on Google? And how effective? Let’s find out through the article below.
This is a method of advertising through search from Google users themselves. When the customer uses keywords related to the ad, the ad will be set to display. Google spends the first 4 positions on the display of results for ads.
Through banner ads displayed in websites – partners of Google’s network, businesses use advertising to increase customer awareness of products as well as attract customers’ attention.
Advertising With Youtube Videos On Google
YouTube is considered the world’s leading video social networking site, with a large number of users accessing it every day. A place to provide and share videos that it is difficult for any competitor to match. So Google exploits resources on this very platform to use for advertising.
Google Display Network is also used on Youtube, but Video Ads is more effective. The most obvious is that it often takes you a few seconds to watch an ad before you can start watching the video you want.
Product-oriented businesses with mid-range or higher prices will use Gmail Ads to market their products. Products Croatia Email List such as real estate, insurance, beauty salons, gym courses, vehicles, etc. will often target this tool.
Besides, technology-related products are also noticed because these are the customers who regularly check gmail. This will make it easier for businesses to reach them.
Google Shopping Ads
Businesses and individuals with an online store use Google Shopping Ads to increase the number of customers accessing products and accessing the website.
Google Shopping Ads was created as a competition with world famous e-commerce giants such as Amazon, Alibaba. The first position of the display of search results on Google is reserved for this tool.Google offers ads in a variety of formats so businesses can choose the right one for their business goals. This tool also always adds more features to bring customers closer to the business. Businesses when using advertising on Google often have the following goal.