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Unfortunately, the Halfords failed to address a large number of duplicate parameter pages for keyword phrases, which resulted in Google not ranking their women’s bike page. To understand the magnitude of the Halfords problem, I ran a Czech Republic Phone Number search on the Halfords domain to identify competing pages for the term women’s bikes. The search results for this query reveal the reason for the wrong page ranking. I did a site-command search on the Halfords site to identify competing women’s bike pages . The results show that repeated parameter URLs hinder Halford’s natural performance this term. I did a site-command search on the Halfords site to identify competing women’s cycling pages.

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The results showed that repeated parameter URLs hindered Halfords’ natural performance this term. There are many duplicate parameter URLs for women’s bikes, the screenshot above contains two results with the URL. More URLs available for women’s cycling queries can be found on the website. Links in the main navigation menu take you to the parameter-driven women’s cycling page. The Czech Republic Phone Number menu on the Halfords website takes the user to the parameter filter page The navigation menu on the Halfords website takes the user to the parameter filter page Product category filter options and other search filter options create more pages competing for the same terms. Halfords missed out on organic traffic because they didn’t use technical SEO techniques to avoid parameter issues to help Google understand which pages to index.

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In fact, the Halfords have multiple pages about women’s cycling and include different. Women’s bikes in their page titles and headers, and the performance puts them off. This is a classic example where a website simply confuses search engines by including two. Or more pages covering the same topic. Which means that search engines will not be sure which page to rank for. Does Halford Czech Republic Phone Number still have parameter issues? If we now view the site using the same site command as, we can see that Halfords ranks well for that term. Women’s Cycling Search Results. Halford category page now ranking Women’s Cycling Search Results. Halford category page now ranking However, if we scroll down the search engine results. We can see that the parameter issues they had before are not completely gone because the parameter page is still in Google’s index.

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