Objectives Social Media Plan: Examples of Social Network 

Social media objectives? What goals do I have in social networks? If in a previous post we saw how to make a Social Media Plan , today we are going with one of its essential parts: how to determine the Social Media objectives in social networks . It is important to define clear objectives in social networks to measure the success of our Social Media strategy . First of all, you have to know what objectives to measure in Social Media to know if your work in social networks is working, or not. Thus, it is necessary to define the SMART objectives , main and secondary, quantitative and qualitative in our social network actions.

Let’s See: Smart Goals What Are Smart Goals?

Can you give an example? The so-called SMART objectives mean that they meet a series of premises:Timely Therefore, the objectives must be able to be contrasted in a limited period of time, for that date to arrive, knowing if we have reached the objective , or on the contrary, we have moved spainphone  away and we have to modify our Social Media strategy. The objectives of a Social Media Plan are: 1- Quantitative objectives : they are measurable and real quantities. There is a figure that confirms the achievement of that specific objective, or not. For example, reaching 3,000 followers on Twitter in the next 6 months. 2- Qualitative objectives: objectives that are more difficult to follow, but of interest to a brand in its presence on social networks.


The Brand Image or the Feeling of the Followers

Towards it in Social Media. 3- Primary objectives : determine the highest priority objectives at the time the current Social Media Plan is in force. 4- Secondary objectives : that reinforce and complement the previous one, and help it to fulfill it. Examples of Social Media Objectives How objectives in social networks, we can put several types of objectives. 1- Objective: increase brand awareness Thus, we may want our brand on social networks to meet the objective of being more recognized on social networks. Metrics increase brand awareness: -Scope of our publications. -Number of impressions. -Views of profiles, photos and videos. -Mentions of the brand. -Number of shares.

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