The answer was (I’m paraphrasing): “There is no reason to do that, every beer company devotes rigorous attention to quality and purity, and we are not doing anything different”
But Hopkins replied: “Yes, but nobody has ever told that story before”.
After a few months with the new “UVP”, Schlitz Beer became the number 1 brand in the American market.
In other words, you don’t need to possess anything different, but if you manage to state your value proposition in a unique and better way than your competitors, you’ll win.
Ok, now that you have stated your core 1000 Mobile Phone Numbers message, it’s time to state a few secondary messages. These are topics or subtopics that are directly related to your main niche. You’re doing this with the purpose of creating content around those topics.
For example, if you are in the SEO space, your secondary messages could be:
- Link building
- Content marketing
- Social media marketing
- List building
State 5-6 secondary messages (these will be the categories of your blog).
Develop A Common Brand Language
As a part of your strategy, it is important to develop a common brand language. When a team agrees on a set of words that will bring out the brand’s philosophy, the entire process of writing content becomes easier and more efficient. Tools like Acrolix a terminology management tool, help in managing brand language.
Time is of the essence. Keeping your audience in mind, you will need to come up with a ‘Posting Plan’. When do they browse the net? When will they be accessing your content? When is it most likely that they will see it? When is it most convenient for them to attend your webinar?