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Facebook states that children under 18 cannot make decisions about advertisements they see.  What does this mean for companies eager to reach people under the age of 18? Specific targeting was often a good path to success. So we need to pay extra attention to finding other ways to continue targeting specifically, for example: Using old data from, for example, previous campaigns or CRM data (address, zip codes and interests). You can then add these customer lists as target groups, which you can turn into look-a-like target groups. Include the use of interests, behavior and demographic elements in the advertisements.

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Naming these characteristics in the ad copy or video/visual so that the target group recognizes itself in the ad. Link ads to landing pages with specific content and provide further explanations to the targeted audience on a specific landing page. Add hashtags to Instagram that are relevant and popular Netherlands WhatsApp Number List among the target audience. Use campaign goals that align with your end goal. So that the Facebook algorithm can easily do its job here for specific end users. You can then add these customer lists as target groups, which you can turn into look-a-like target groups.

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88% of users said no, as a result of which Facebook has had to limit itself in receiving and processing cookie data. Immediately after the announcement, it turned out that Facebook was fairly concerned about the iOS 14 update. Advertisers were also very concerned. Still, it seems that Facebook is still relatively unaffected by this development.So we need to pay extra attention to finding other ways to continue targeting specifically, for example: Using old data from, for example, previous campaigns or CRM data (address, zip codes and interests).

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