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Think of who you have reached and/or they have interacted with on your site.  The platform does not retrieve the data from search. Engines or logged in visitors from browsers and therefore continues to work independently of the largest exchange. They also now run tests to deliver completely cookieless comparable results. The platform hosts your ads, runs deals and shares current data about your target audience.

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The publishers enter the playing field Many large publishers, such as Spotify or De Persgroep Media (DPG), are busy behind Italy WhatsApp Number List the scenes with solutions that you can only use if you buy directly from them, or manage them.They can serve all kinds of media such as video, native and rich media. However, the performance of those  Georgia WhatsApp Number List specific products does not seem so strong compared to results from collaborations with DPG or Azeri. This brings me to the next trend that contributes to the fragmentation: publishers who are investing in tech themselves to offer more relevant advertisements and audience segments.

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And to be fair, she succeeded. De Persgroep already has a platform (DataLAb). Where you can create your own target group segments and prepare them for a campaign. You can manage this or have it booked through your DSP. The innovations of De Persgroep Media It’s a poorly keep secret that DPG is dissatisfied with Google’s SSP and would like to say goodbye to it. In 2021 it slowly became clearer why they are still waiting. They want to make the alternative as attractive as possible for advertisers.

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