It’s the first impression a visitor has of your site and your business, but it also plays a different – more important – role: it’s your first opportunity to convert El Salvador Phone Number those visitors into leads. As more and more web traffic takes place on mobile devices, that part of the website real estate in the hero section is shrinking, and you need to approach it with those (often) competing needs in mind. . How much content is too much? Is it more important to highlight the form that is actually generating leads? How does this change depending on whether a visitor is on desktop or mobile? At Carrot, our innovation lab is constantly thinking about questions like these – AND running tests to answer them.
Take advantage of a free real estate investors website demo today to see how Carrot can help you build your authority online and generate a consistent, predictable flow of leads. Take a free demo of Carrot What have we tested? Our CTA Hero tests were born from a very simple observation…the vast majority of conversions on our network of member sites happen exactly where we expect them to happen: in the forms found in the hero section. So we dug in to find out how our members approach these hero sections. It turns out that the answer to this question was quite varied.
Some members stuff as much content as possible. Some reduce the amount of content. Others include videos, images, etc. So we designed a very simple test…one that pitted what we considered. A “traditional” hero section against one that had significantly reduced amounts of content both around the form and within the form itself.As we said, this hero section is the main real estate element of your website. It’s your opportunity to make a good impression, of course, but it’s also your first opportunity to convert a visitor into a lead. We hope that bringing you these results from our Innovation Lab will help you take a closer look at this section of your site and how it could help (or hurt) your conversion rates.