How to Measure the Success of Your Real Estate

It is hard to believe otherwise than that. After spending thousands of dollars on a campaign that isn’t producing the kind of results Tunisia Phone Number your business needs, quitting seems like the only logical option. But let’s slow down for a moment. Just because you’ve spent several thousand dollars on your PPC efforts without closing a deal does n’t mean you’re doing anything wrong. In fact, it could mean you’re doing something right. To answer this question, you must first determine the purpose of the ad serving. If you are simply trying to build brand awareness, then seeing a tangible return on your investment may not be relevant. If you’re trying to generate leads for your email list that could turn into a closed deal down the road.

Realistic Budget

Earlier I said, “Just because you’ve spent several thousand dollars on your PPC efforts without closing a deal doesn’t mean you’re doing anything wrong. In fact, it could mean you’re doing something right. And I meant it. At Carrot, we know a lot of real estate investors who have to spend between $1,000 and $5,000 to secure a single transaction. The reason has nothing to do with the ineffectiveness of their advertisements, but everything to do with intense competition in the market. The denser the competition, the more investors have to spend on ads to close a single deal.

Formula for Calculating

Tunisia Phone Number List
Tunisia Phone Number List

Here’s the kicker, though: these investors still make between $10,000 and $50,000 in profit as wholesale fees. So while spending up to $5,000 on an ad campaign might sound crazy, it’s still very cost effective. Brian Rockwell is one of those investors (and a member of Carrot!) who regularly pays several thousand dollars to complete a single transaction in his highly competitive market: Imagine that you can expect to earn at least $15,000 in wholesale fees on a single trade. Let’s also say you’re in a competitive market and you need 25 prospects to close a deal.

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