To build and retain an audience, you need to post high-quality content regularly. Additionally, you need to consider that your old content might not resonate with your current audience. A content audit includes different Greece Phone Number List steps to analyze all the information on a website in order to assess and improve its quality. Contents Why perform a content audit? Make a list of all content items Catalog content Evaluate content (keep, update, delete) make a strategyWhen you do a successful content audit , you can expect more organic traffic as you clean up content that isn’t getting a lot of traffic and improve pieces of content that have good traffic-earning potential. According to a study conducted by BrightEdge, organic search accounts for 51% of all web traffic and also generates 40% of revenue.
Make a List
Before you do anything, you need to know what content you already have in stock. You can start by collecting all the URLs and putting them in a spreadsheet. You can do this manually if you have a small site; otherwise, you can use content extraction tools. Catalog content After collecting all the URLs, you need to sort them according to the different criteria mentioned below. The type of content Content format Number of words Stage of the Buyer’s Journey (Awareness, Consideration, Decision) Publication/modification date Author bio (if you have multiple authors) Metadata (Title, meta description, H1)
Finally, create columns with the metrics to collect data for each webpage. Define objectives and measures You need to determine your business goals if you want to make changes that have a big impact. So the question you need to ask yourself is, “What is your goal behind the content audit?” Improve SEO results Determine which content items you need to remove and which you need to update. Finally, identify the type of content that gets the most engagement so you can leverage it effectively. Increase audience engagement If you know what topics your audience cares about, you can post more content that resonates with them.