As the name suggests, website migration is simply moving a website from a particular domain to a new one or from HTTP to HTTPS. It might even root deep in Ecuador Phone Number the migration of the CMS platform, servers, subdomains, etc. While typically businesses migrate their websites when rebranding. There are many instances where website migration had to be done just to upgrade or remove any technical hurdles. Moving international sites, changing mobile configuration, upgrading platforms, redesigning content, changing site hierarchy, or changing the look and feel of a website are other types of website migration that can be commonly seen on the World Wide Web. Common Reasons That Cause SEO Disasters While website migration is a positive step towards upgrading brand image and online presence, the fear of losing rankings or erasing all SEO efforts during the migration stops it.
Things to Keep
Although the reasons given above are some of the main causes of most SEO disasters. There are a number of things businesses can keep in mind to avoid these disasters. By avoiding these things, one can not only ensure a safe and successful website migration. But also retain its traffic and aim for additional growth after the migration. Tracking Everything in Inventory The first thing anyone doing a website. Migration should keep in mind is tracking down every asset in their web inventory.
Identifying trends and metrics of each page, link, content, etc., would help understand. What you can take after the migration and what you should remove. Metrics you can check include page load speed, organic search traffic, links, indexed pages. Keywords used on each page, SERP ranking, and more. Moreover, analyzing each page and studying their metrics would also help you know where the bug really is and fix it as soon as possible. Audit for all bugs Once the site has been scanned, it’s time to do a thorough audit of the old website.