Welcome to part 2 of our impressive four-part series that will tell you everything you need to know about direct mail for real estate. We sit down with some of the best marketing experts in the industry to demystify the direct mail process, get tactical about your direct mail marketing, and show you exactly how to get started on any budget. We’ll Ivory Coast Phone Number tell you how to optimize, who to target, and what to pay attention to. We’ll teach you how to leverage your direct mail and explain how it relates to your marketing mix! Today we hang out with Todd Swaggers, founder of Yellow Letter HQ. Todd got into direct mail while marketing his own business and found he loved the strategy involved.
Cut the Clutter
Direct mail should be part of any successful marketing mix. Todd Swaggers learned this firsthand when he started creating direct mail campaigns for his own business in 2009. For 15 years, Todd was a firefighter/paramedic. He started flipping houses in 2009 and has been fully invested in sales and marketing. He was good at direct mail and recognized that he could do something really big for people in the real estate industry. From there, Yellow Letter HQ was born and Todd hasn’t looked back since. To build a predictable and stable business, you need to make sure you have a great marketing mix.
Think of your business as a stool. With one marketing channel, your business will survive. However, the minute you get up, the stool falls. Once you master a channel, adding 1-2 more will give you the stability you need. You won’t be working on marketing as much as you are on yourself. Get started with direct mail on any budget Direct mail works regardless of your business, plain and simple. Someone with a smaller budget may take a different approach than someone who sends 500,000 letters a month. For both clients, it all comes down to the numbers game. How can you get the most out of your marketing investments?