Conversational Marketing Automation

Conversational marketers focus on creating quality personal and relevant interactions with the customer. A meaningful conversation will result in a deeper connection with the customer and more likely complete the sales process.

This type of marketing can be done through various messaging apps like Facebook messenger.

In contrast, traditional marketing relies on one-way communication to disseminate information about a product or service. This type of marketing focuses less on building relationships and more on raising awareness.

However, you need to ensure that your chatbot is designed with the user experience in mind. A poorly designed chatbot can frustrate customers and damage your brand.

What is Social Listening

Social listening is monitoring India Phone Number your social media for mentions of your brand, product, or industry.

By using social listening tools, you can track online conversations in real-time, allowing you to quickly respond to negative sentiments or take advantage of positive buzz.

In addition to tracking mentions of your brand, social listening can also generate leads, track competitor activity, and monitor industry trends.

Social Listening Tools

India Phone Number

There are many social listening tools available to businesses and organizations. Here are some of the most popular options:

Now let’s talk about significant things you need to know when setting up a conversational marketing social media strategy. By automating customer service, conversational marketing aims to improve the customer experience by making it more efficient and convenient. In addition, using AI to handle customer queries can free up other staff to focus on more high-value tasks.

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