想要创造高转化率的优惠？ 下面，我将告诉你我是如何在几年内多次失败的，直到我终于学会了如何用我的客户迫不及待地支付的不容错过的交易来限制我的营销渠道。 但在我们深入研究说服策略和策略之前，让我们先解决您自己的恐惧和犹豫。因为这是一个我很难学到的事实： 报价的效果取决于您提出报价的热情。 想想你最糟糕的营销活动，你最大的失败。是客户的反对还是您自己的担忧导致您的转化率下降？ 前段时间，我在问答电话中向 Sonia Simone 发送了一个绝望的问题：“为什么我的营销活动失败了？我有一个很棒的产品和一个参与的观众。那为什么我的销量这么低？» 索尼娅的建议像锤子一样击中了我。 “我没有看过你的竞选活动，但我认识你，哈希姆。如果我不得不猜测，你可能没有足够有力或足够长的时间来推销你的报价以使其成功。——索尼娅·西蒙 她完全正确。 我通过谷歌的基本内容排名来吸引冷酷的观众。 我通过对我所在行业的知名人士进行的一系列采访，将访问者转变为订阅者。 随着时间的推移，我通过电子邮件自动化提供我最好的建议，从而为我的潜在客户预热。 最 阿尔及利亚 WhatsApp 号码 后，通过非常有用的网络研讨会，我对我的产品产生了兴趣和兴奋。 但我的出价和投球都很弱。 在约会方面，我擅长调情、吸引和承诺。但是到了提出建议的时候——一个提议——我没有魔力。 我的广告系列的销售部分已被淡化；我的副本是肮脏和不确定的。我发誓，我认为我的读者可以通过他们的笔记本电脑屏幕看到我在阅读我的介绍性电子邮件时畏缩和出汗。 一年后我关闭了这家公司 我正在为娱乐专业人士推销职业课程。但当我的第一个孩子出生时，我退出了电视行业，离开了纽约；关闭网站并专注于新职业是有意义的。 然而，搬到一个新城市的成本比预期的要高，所以我重新启动了一周的业务，以在破产的情况下组织最后一刻的恐慌性销售。 令我惊讶的是，这是我最成功的竞标！没有购买的人 甚至给我发了一张纸条，为无法购买我的课程而道歉。 结果从两个方面动摇了我对世界的看法： 事实证明，我的听众并没有破产、怀疑或疏离。相反，他们只是在等待合适的报价。 我的非购买观众并没有被这些优惠所困扰。相反，即使他们没有购买我的产品，似乎提供相关且公平的报价也会使我的产品很划算。 但是这一集并没有治愈我对提供报价的恐惧 我的成功销售变成了一次性的胜利。我只是改变了态度，因为我要关闭这家公司。 我就像一个在课堂最后一天终于承认迷恋学校里最漂亮的女孩的男孩一样大胆。这一刻令人兴奋，但并不持久。 这是大多数提供报价的营销技巧的问题。建议你唤起和我一样的绝望感。在撰写销售文案时，你应该有一种“枪指头”的态度，或者是在推销中“拿到钱”的心态。 但这个建议不适用于我。
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Because no matter how beautiful the affiliate business model can be, don’t expect results in one day. To ensure that you continue to enjoy it and get energy from it, it is wise to choose a niche that you like and that you know enough about. But which niche is […]
However, there also seem to be some cracks in Google’s strong image. Colleagues comment on the quality and reliability of these products. Both publishers and advertisers have shared signals that have shaken up the market. Publishers such as De Persgroep (van nu.nl) or Vogue have been using user data with […]
But how do you determine what you need? But all those providers and innovations also lead to choice stress. Is there room for so many parties? Which platform should I use and which innovations are relevant to me? But it also takes time, especially if you write your own content. […]
Now he has developed an AI to create first-party data profiles from search, surfing and buying behavior. From 2017, a cookie tool was added that was developed in collaboration with VIA (formerly IAB) and is fully GDPR-proof. These products form the basis for a lot of availability of live first-party […]
The publishers enter the playing field Many large publishers, such as Spotify or De Persgroep Media (DPG), are busy behind the scenes with solutions that you can only use if you buy directly from them, or manage them. Think of who you have reached and/or they have interacted with on […]
And a second tool that develops a customer profile based on pixels on your own website that updates the AI in real time. Based on this customer profile, the AI identifies the most relevant users for your campaign goals. Even if they have never been to your site. Ultimately, Quantcast […]
Two developments stand out: Bing Advertising Introduces Display With Bing Advertising. Microsoft has a major interest in acquiring a share in its own auction system. In this way, they can combine the data acquired from users’ browsers. Email products and msn.com into an AI model and serve ads. That they […]
But it also takes time, especially if you write your own content. Because you will not immediately expect a lot of income in the first few months, it is nice if you enjoy the build-up process.Gone are the days of simple jpeg banners. The display landscape has grown into a […]
How do you know if there is a lot of competition? One way to determine this is by doing keyword research and looking at the ‘keyword difficulty’ of the most important search terms. This previous article on Frankwatching explains how you can conduct keyword research yourself. With tools like SEMrush […]
But which niche is best to enter? Where are the most opportunities? In this article I will help you determine your affiliate niche! 1. Start from your own interests and expertise Do you have no experience with your own website or writing texts yet? Then it is a good idea […]
Export reports from Universal Analytics If you want to make sure that you want to keep certain data from Universal Analytics, you can always export reports to a CSV, Excel or PDF file or to Google Sheets. Then you know for sure that you can continue to see the data […]
A niche is a specific, defined part of the market. An example of a niche within the furniture industry is office chairs. Little technical knowledge is required. Most affiliate websites run on a simple WordPress theme. No start-up capital is required. The costs for starting affiliate marketing are very limited. […]
So it is high time to start with the new version of Google Analytics 4 (GA4). This version will continue to run alongside Universal Analytics for the coming months. What are the consequences of this? And how long can you access your data in Universal Analytics? What is Google Analytics […]
Then you want to be able to add some detailed demographic data, fields of expertise or studies, right? Or at least a similar target audience of your current customer base. Hence, therefore; Unfortunately. Striking the right chord with the target audience Fortunately, Meta indicates about the above itself that by […]
When you create a campaign within Facebook Business Manager, one of the first steps is to choose a category that best describes the topic of your campaign.The topics you can choose from are: loans, housing, and employment. If your campaign doesn’t fall under one or more of these themes, then […]
Little technical knowledge required . Most affiliate websites run on a simple WordPress theme. No start – up capital required . The costs for starting affiliate marketing are very limited. All you need is a domain and hosting. These costs are only a few bucks. It’s semi-passive . As soon […]
This way you can see that a visitor has visited your website via Google Ads, later installed your app and then made a purchase via the app. It is not just a new update or version. This means that you have to start collecting data all over again in this […]
While you do want to create reports in which you want to compare data with a previous period. By starting with GA4 now, you also have enough time to ensure that you set up your GA4 in the same way as your current Universal Analytics. Switching completely now? In any […]
First results We regularly carry out various recruitment campaigns (which is of course already a competitive market at the moment). This gave me the opportunity to compare the new situation with the old one. They do this based on the online behavior of the users, processed in the powerful algorithm. […]
In this way, Facebook wants to create inclusivity on topics where you should not differentiate between customers. Sounds good in principle right? Even if this subsequently means that you can no longer target certain demographic characteristics when creating your target group.Why does Facebook choose this? The idea behind it is […]
It is not just a new update or version. This means that you have to start collecting data all over again in this new version, because you cannot convert the data. The reason for Google to come up with a new version, and therefore also a completely new measurement method, […]
Switching completely now? In any case, it is wise to already create a Google Analytics 4 property. This is easy to do by choosing ‘Install Assistant’ in the admin area in the property column and following the steps. Or view Switching to Google Analytics 4 [comprehensive step-by-step plan] . click […]
And as I mentioned, the results are really astonishingly good! Ad impressions have almost doubled, CPM (cost per 1000 impressions) has fallen by about 35%, CTR (click-through rate) has increased by 40% and the cost per landing page impression has almost halved! To avoid comparing apples to oranges, I must […]
A fourth category First something else. In addition to the three categories mentioned above, there is also a fourth category: social issues, elections or politics. You can still select specific demographic targeting options, but you must first confirm your identity and you cannot run ads in a country other than […]
This is a new addition to the already very comprehensive ad account system. Yes, because the special categories limit your targeting. Even if this subsequently means that you can no longer target certain demographic characteristics when creating your target group. Why does Facebook choose this? Because we were quite skeptical […]
Speaking at Google’s 2021 Retail Summit, Scott Galloway (marketing guru and professor) speculated that this trend might also lead to a decline in sales in the beauty sector. Google Trends smart casual versus loungewear. Universities and training institutes also had to switch gears. Fortunately, they are still able to offer […]
