Sending requested information. Meetings. Personalized follow-up of other initiatives convert customers into fans . Offers. Close follow-up. Satisfaction surveys. Ongoing interaction continuous improvement . Analysis and evaluation of results advantages/disadvantages . Very effective in building credibility and positioning as an authority on the subject ease of qualifying and identifying the lead and more targeted communication less expensive (everything online.
Much of the cost belongs VP Business Development Email Lists to the “time” spent) more leads. But fewer conversions (many of those who fill out forms to download will never become customers) easier to measure stock roi (everything is done online and trackable) it takes a lot of time. Both to produce content and to see the first results advantages/disadvantages . Very effective in increasing visibility. Notoriety. Awereness (mass contact). And building close and trusting relationships (personal contact) more interested leads.
The Competition Analyzing
Even in smaller numbers (those who reach the lead stage are closer to being a customer) higher cost per lead (more expensive initiatives) more difficult to measure roi (there are subjective and difficult actions to measure) there is no better or worse. It will depend on the strategy and objectives of each company. At any given moment. What we consider ideal is to integrate. Combine and enjoy the best of both. Among numerous possible examples of “coexistence” between outbound and inbound actions. Here are a few.