And you do that with scarcity and consistency . Principle 6. Scarcity A scarce product or service is more desirable. Visitors get greedy with the limited edition of a product or if there is a time limit on a special offer. The limited edition, in particular, has a strong effect, according to Cialdini. It gives a feeling of exclusivity. Scarcity acts as an amplifier in the value of the product or service. Just look at how Booking.com is doing it again. You always have the idea that you have actually already missed the boat for the most beautiful apartments and that you should book your stay straight away.
More ‘Cowboys’ Are Starting
If you look at the example, this is indicated by the red marked ‘Only 1 room available on our site!’, and in orange ‘A lot of discount today’, and even the button helps: ‘View our last available rooms ‘. If you don’t book now, your Austria WhatsApp Number List will is very strong. Screenshot of Booking.com showing some influencing principles. Source: Booking.com All those elements cause a high degree of unrest: you want this. And you want it now. So you book directly. While you haven’t even looked at all the other options yet. And afterward you always feel a little used. Booking.com is effective in putting you at the mercy of you. Every. Single. Damn. time. Scarcity and marketing automation This principle offers many possibilities within marketing automation.
‘Cowboys’ Are Starting
For example, place a countdown CW Leads timer in your e-mail or on your website, include offers that only apply that day or bring limited editions of products to the attention. Or how about exclusive offers that only apply that day and limited editions of products that are almost sold out? The more you can increase the pressure, the better you apply scarcity. Principle 7. Consistency Let beliefs be consistent with values. People like to be consistent. So once they have spoken out about something or someone, there is a good chance that they will continue to support that position.