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It has been more than a month since Apple officially launched the ASM in the United States. During this time, many CPs have also paid attention to this “new entry” of overseas traffic. Today, I will share with you the practical experience. The two most important indicators Argentina Mobile Number we optimize for delivery are: relevance and conversion rate. 1. Relevance optimization Relevance refers to the degree of matching between keywords and APP promotion information and user search intentions. The APP STORE will give a certain score for the matching degree. Of course, the higher the score, the better.

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Today is the “Double 11” e-commerce shopping festival. In addition to businesses and consumers busy buying and selling, regulatory authorities are also busy.¬†This morning, the General Administration of Quality Supervision, Inspection and Quarantine of the People’s Republic of China held a press conference to announce the launch of the “Double 11” online shopping product quality special supervision and random inspection, and for the first time revealed Argentina Mobile Number the sampling process of “mystery buyers”. Who is the “mystery buyer”?¬†In fact, they are social volunteers organized by the General Administration of Quality Supervision, Inspection and Quarantine. Under the guidance of the General Administration of Quality Supervision, Inspection and Quarantine, they purchase certain commodities online, and then feedback the quality of the commodities and the shopping process.

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(2) User click follow-up behavior Click-through rate : TTR, Apple ADS has this data in the background, the number of clicks/display times for each keyword is the click-through rate. This data is the most important data that affects relevance, and attention is the most important  and most important! Important data said three times! Conversion rate : Also known as download Argentina Mobile Number conversion rate, the number of downloads/clicks generated after each tap is clicked, which is the capture rate, which is called CR in the Apple ADS background. Retention : You can use third-party statistical tools to query user retention data. Active : In the same way, you can use third-party statistical tools to query user active data.

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