After all, a local gives local tips. And as a traveler, you’d rather be among the locals than among all the other tourists who spend six hours on their Instagram photo shoot, right? Other options for giving a service or product social proof: This training has already been booked 600 times 600 people preceded you Best booked Training reviews Top-3 most viewed Top-3 most sold Principle 5. Unit People like to belong to something. From a group to a community or a family, we, as humans, like to belong. For example, we categorize ourselves according to our gender, our nationality or our friends.
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It ensures that we can compare ourselves with others and that we feel connected: as part of a greater whole. Unity is the last Australia WhatsApp Number List principle that ensures that you remove uncertainty from your potential customer. By showing the visitor that others are similar to him or her. Whether it’s demographics, preferences, style, or whatever, you create unity and security for the customer to commit to you. Unity & marketing automation You create the feeling of unity with your visitors with marketing automation, for example by sending messages based on someone’s purchase or preference, which translate such a choice into personalized marketing messages.
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This way you create the ‘clubbing’ effect. For example you have a clothing webshop with different styles and one of your CW Leads customers buys a complete sports outfit. You can then group these under the ‘sportsmen’ club and from then on you can address them with automated e-mails or social posts with: ‘for you, as a real sportsman’. Your customer will probably feel positively addressed and part of the club . The next sports outfit is then purchased again in no time . Motive 3. Calling to action You have a relationship with your customer and you have removed the uncertainty about whether your product or service suits him or her. Time to move on to the final blow: