But did you know that the term hashtag only appeared back in 2007?
With the pandemic going on, 2007 might feel centuries ago but since that year, hashtags have brought a revolution when it comes to Instagram, Facebook and Twitter.
While creating a successful social media hashtag campaign is difficult, the traffic and engagement you can get with a well researched hashtag marketing plan can do wonders for your social media.
1. #DistanceDance by Procter & Gamble
The first months of the pandemic Belgium Phone Number were scary and frustrating. Procter & Gamble thus brought about a social media campaign #DistanceDance that encouraged people to stay at home and also have fun doing that.
P&G partnered with TikTok sensation Charli D’Amelio who urged people to record a short dance video and post it on TikTok using the hashtag #DistanceDance
This campaign was a huge success. Just in a week, the campaign attracted 1.7 million iterations and 8 billion views with even sports teams, big influencers and celebrities joining in.
Many people were also drawn because of the agenda of P&G donating to Feeding America for the first 3 million videos.
Another reason this campaign took off was that P&G understood the fact that dancing videos and challenges are popular on TikTok and they made this a part of their campaign.
This proves that research and analysis goes a long way into making a campaign successful.
2. #HereToCreate by Adidas
In a survey, 87% of consumers stated that personally relevant branded content positively influences how they feel about a brand.
After all, who doesn’t love personalization?
Adidas made use of this tactic during the Boston Marathon in 2018. They created customized videos for all 30,000 participating athletes. The athletes would post these videos on social media with the hashtag #HereToCreate.
It not only was a great way to turn these 30,000 athletes into their brand advocates but the campaign got Adidas access to the respective athlete’s followers too.
This campaign expanded Adidas’s reach, that too within their target audience of sports enthusiasts.