10 Effective Techniques to Create High-Converting

When it comes to PPC real estate investors for motivated sellers campaigns, the focus is usually on landing page quality and content to France Phone Number increase conversions. Your landing page is extremely important , but in order to get motivated sellers to visit your landing page, you must first persuade them to click on your ad. The best landing page won’t do you any good if a seller doesn’t see it. So how do you make your Google PPC ads stand out from the rest of the clutter on a Google search results page? Based on analysis of over 50 Google Ads accounts, we’ve identified the top 10 commonalities with the highest click-through and conversion rates. Here’s an actual example of a high click-through (17.39%) and high converting (37.50%) motivated seller ad.

Google Ppc Ads

You want to get your ads off the page and attract the viewer. (Like this Carrot member did in his ads) As quickly as possible, you need to first grab their attention, second show them that you can probably help them, and third , convey a sense of credibility through the ad so they feel good about clicking. on the ad for more information. Since you only have a few lines and a few seconds to relay it all… your ad headline and text should trigger an instant response. Give motivated sellers a reason to click. Here are some very effective and ethical triggers that I use when creating PPC ads for real estate investors.

Add Credibility

France Phone Number List
France Phone Number List

These triggers have helped generate an average click-through rate of 5% as well as an 18.2% visitor-to-lead conversion rate on Carrot PPC accounts that I personally manage. Use this article along with our articles “20 Steps to Optimizing Your Google PPC Campaigns” and “How to Tell If My Real Estate PPC Campaign is Working – Setting Up Conversion Tracking” to really fine-tune your campaigns. Ask a question: People naturally interact with questions. Often this feeling of curiosity piques our interest and creates an “open loop” in our minds of wanting to find the answer to that question. When you ask a question in your ad title, you trigger that curiosity and make your ad appeal to them on a personal level. Here are some examples of ad titles where I’ve used a question:

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